The `Creative Genome" project is a semiotic analysis of content experience typology in TV commercials that has been conducted since 2014, and the author has written several papers related to this project.Since last year, the author has been created a new typological model based on this project, applying it to ``products, services,affairs, celebrities, and spaces''. The experiences that are typified and analyzed in the new model are called ``semiotic meaning experiences,'' which is a more generic name than ``content experiences.'' Most of the products, services, affairs, celebrities, and spaces are infiltrated into our daily lives through corporate activities, and these constitute most of our daily lives and bring us many experiences of semiotic meanings. In this paper, the author will report on this new classification model, ``Belief Finder (BF) Model'', and on the issues about ``words'' in the categorization.